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Lavender’s More Fabulous!

By Lavender October 21, 2010

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With this issue you’re reading—our annual Fab 50—Lavender is more fabulous, too. You’ll notice a number of changes we’ve made with you, our readers and advertisers, in mind.

• Lavender now is printed on a higher grade of glossy paper. It’s whiter and brighter, which enhances the text and photos. It’s less opaque, meaning a page has less bleed-through from what’s on the reverse side.

• Lavender now is larger in size. That allows more space for editorial content. It also increases the size of ads, with no additional cost to our advertisers.

• Lavender now has a fresh new look as a result of a complete redesign by our Creative Department. The new text font, Century Old Style Standard, is easier to read. The cleaner, less-busy appearance also improves readability.

• Lavender now is distributed every other Thursday, rather than Friday as before. This new schedule gives an extra day before the weekend for readers to plan and advertisers to promote.

Now in our 16th year of serving the Twin Cities and surrounding GLBT community, Lavender is available online at lavendermagazi.wpengine.com. Our Digital Edition, which offers the convenience of quick page-flipping, contains the exact same content and ads as the print version.

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