Please send a Letter to the Editor. Readers are encouraged to not only write in with opinions for the hard copy of Lavender, but to respond specifically to those letters printed on the web site. We welcome everyone’s opinions and participation in ongoing dialogue regarding our community. Priority will be given to letters that refer to material previously published in Lavender. Write to

Letters to the Editor are subject to editing for grammar, punctuation, space, and libel. They should be no more than 300 words. You can submit a letter by email through the form below or by writing to:

Lavender Magazine
Letter to the Editor
7701 York Ave S, Suite 225
Edina, MN 55435

Letters sent via snail mail should include name, address, and daytime telephone number. Unsigned letters will not be published.

7701 York Ave S, Suite 225
Edina, MN 55435
Office 612-436-4660
Subscriptions 612-436-4660
Distribution 612-436-4660
Advertising 612-436-4660


Managing Editor
Chris Tarbox 612-436-4692

Editorial Assistant
Linda Raines 612-436-4694
Kassidy Tarala

Editor Emeritus
Ethan Boatner 612-436-4670

Editorial Associate
George Holdgrafer 612-436-4672

Ellen Krug, Steve Lenius, Randy Stern, Bradley Traynor, Carla Waldemar


Sales & Advertising Director
Barry Leavitt 612-436-4690

Senior Account Executive
Suzanne Farrell 612-436-4699

Account Executives
Nathan Johnson 612-436-4695
Richard Kranz 612-436-4675

Sales & Event Administration
Linda Raines 612-436-4660

Advertising Associate
George Holdgrafer 612-436-4672

Suzanne Farrell 612-436-4699

National Sales Representative
Motivate Media, Inc. 858-272-9023
Rivendell Media 212-242-6863


Digital Director
Mike Hnida 612-436-4679

Sophia Hantzes


Lavender Media, Inc.

President & CEO
Stephen Rocheford 612-436-4665

Chief Financial Officer
Mary Lauer 612-436-4664

Distribution Manager/Administrative Assistant
Storm Holloway 612-436-4660


Steven W. Anderson (1954-1994)
Timothy J. Lee (1968-2002)
Russell Berg (1957-2005)
Kathryn Rocheford (1914-2006)
Jonathan Halverson (1974-2010)
Adam Houghtaling (1984-2012)
Walker Pearce (1946-2013)
Tim Campbell (1939-2015)
John Townsend (1959-2019)


George Holdgrafer • Stephen Rocheford