From Minnesota, With Love: The Dress

Photography by Matt Lien Photography

(From left to right) Custom-tailored linen blazer, Liberty by Target tie, and custom-made slacks by Astor & Black (pricing available upon request) from Dapper Dan Michael. Vintage vest, shirt, vintage pocket watch and fob, and vintage silver flower brooch (pricing available upon request) from Dapper Dan Michael. “The Gershwin” dress ($6985) by Johanna Johnson, Harlow Belt ($650) by Johanna Johnson, “The Violet Comb” ($225) by Jennifer Behr, and vintage accessories from The White Room; Bouquet ($300) with tillandsia, daffodils, ranunculus, trailing jasmine, silver brunia, fern shoots and feathers from Flora Bella.   Photography by Matt Lien Photography

The dress. A nondescript noun has come to stand for so much.”Have you found the dress?””Let me see the dress!”

They even made it into a television show with multiple spin-offs: Say Yes to the Dress. And I’m sure you know exactly what I’m talking about; the dress undoubtedly refers to a (generally) white gown worn for an event that is also made up of nondescript words: the big day.

Wedding dresses are Anne McNulty and Carmen Duerr’s passion and they’ve turned into their business, aptly named The White Room. Duerr has been a seamstress and dressmaker for over 20 years with a long history in the service industry. McNulty has been involved in the service industry for over 10 years as well, with dreams of starting a fashion-forward retail business in the Twin Cities. As the owners discussed ideas of collaborating, The White Room was born.

The White Room carries up-and-coming designers that focus on hand-tailored, unique designs. Each bride is measured, and her perfect dress is made to order through the designers. Designers currently featured in the studio include Johanna Johnson, Houghton NYC, YolanCris, and Rosa Clara with accessories by Jennifer Behr and vintage collections curated by the owners. But keep an eye on the website, as they plan to expand and include a couple more designers by the end of 2015, with hopes of including more in the future.”The dresses that we feature include everything from ethereal silks and tulle with intricate lace patterns to bold fabrics and designs not traditionally found in bridal gowns,” McNulty says.

(From left to right) “Sensual” dress ($3150) by Rosa Clara and vintage accessories from The White Room. Custom-made black tuxedo, upcycled white tuxedo shirt with silver Aztec buttons (pricing available upon request) from Dapper Dan Michael and Ferragamo tuxedo shoes; Boutonniere by Flora Bella. “The Lucille” dress ($5640) by Johanna Johnson and vintage accessories from The White Room. Photography by Matt Lien Photography

(From left to right) “Sensual” dress ($3150) by Rosa Clara and vintage accessories from The White Room. Custom-made black tuxedo, upcycled white tuxedo shirt with silver Aztec buttons (pricing available upon request) from Dapper Dan Michael and Ferragamo tuxedo shoes; Boutonniere by Flora Bella. “The Lucille” dress ($5640) by Johanna Johnson and vintage accessories from The White Room. Photography by Matt Lien Photography

And with the intricacy that is often associated with the dress, it is recommended that dress orders are done a minimum of 6 months prior to the wedding date. Then, the owners anticipate and plan for 4 weeks to perfect and complete any final details of the dress. Of course, finding the perfect dress is half the battle.

McNulty recommends scouring Pinterest, wedding blogs, and fashion or bridal magazines in order to get an idea of what you are looking for in a gown. “Typically, we will tell brides to find something that they will feel comfortable in and that fits in with their style,” Duerr says. “However, sometimes you can find a gown that surprises you and didn’t expect, stylistically.”

Each bridal appointment is made individually, ensuring that the bride gets undivided attention. “We strive to make sure every bride that comes through our door feels comfortable and welcome,” Duerr says.

Brides are then asked to look over the gowns and pick any that stand out to them, which Duerr and McNulty then choose a few they feel the bride would like based on that selection. Duerr also makes sure the bride gets all of the details from the day: “At the end of the appointment, we take notes on what gowns they liked best and send a follow-up e-mail with the details of the appointment.”

(From left to right) Custom upcycled NeverDown three-piece navy blue suit with irridescent under-collar, with matching custom-made leather and irridescent bowtie (pricing available upon request) from Dapper Dan Michael. “Lavagna” dress ($3285) by YolanCris and “The Rosita” headband ($195) by Jennifer Behr from The White Room. Photography by Matt Lien Photography

(From left to right) Custom upcycled NeverDown three-piece navy blue suit with irridescent under-collar, with matching custom-made leather and irridescent bowtie (pricing available upon request) from Dapper Dan Michael. “Lavagna” dress ($3285) by YolanCris and “The Rosita” headband ($195) by Jennifer Behr from The White Room. Photography by Matt Lien Photography

To set up an appointment, contact The White Room at 612-361-7175.
2406 Fremont Ave. S., Minneapolis
www.thewhiteroommpls.com

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