Demographics

91.2% purchase from a business because it advertises in LAVENDER
84.4% recommend LAVENDER advertisers to others
64.7% consider purchasing from our advertisers even if the price is higher
34.8% of LAVENDER readers make $100,000 or more

 


HOUSEHOLD
59.3% male readers
40.7% female readers
Average age of 48
16.7% have children
56.9% have a pet

INCOME
Total household income of 5.7 billion
Average household income: $89,996
17.6% of households earn above $150,000

TECHNOLOGY
91.3% own a computer
85.6% purchased a major electronic item in the last 12 months
85.1% make online purchases

HOME & YARD
74.9% own their own home
33.4% own a home valued at $300,000 – $999,999
45.5% of homeowners plan to remodel
76.1% purchased furniture or household appliances in the last 12 months

FINANCE & INVESTMENTS
88.3% have a major credit card
64.6% contribute to an IRA or 401K
56.2% own stocks, bonds or mutual funds

DRINKING & DINING
63.8% drink wine
80.7% consume alcoholic beverages at least once per week
Go to bars and clubs an average of 4.34 times per month
Dine out an average of 5.19 times per week

EDUCATION
64.8% have one or more degree

HEALTH & FITNESS
66.9% exercise at least twice per week
24.7% smoke cigarettes

ARTS & ENTERTAINMENT
Attend a movie an average of 2.93 times per month
Attend a theatre or dance performance an average of 2.79 times per month
80.2% attended a theatre or dance performance in the last 12 months
73.8% attended a concert in the last 12 months
93.4% purchased a CD in the last 12 months
87.9% purchased a DVD in the last 12 months

APPAREL & ACCESSORIES
73.1% spent $500 or more on spa, hair care, and/or massage services in last 12 months
65.4% spent $500 or more on apparel and/or shoes in last 12 months
46.8% purchased jewelry in last 12 months

TRAVEL
76.2% made a round-trip flight in last 12 months
31.7% plan to take a cruise in the next 3 years
Duluth is favorite weekend getaway
Palm Springs is favorite winter getaway
Provincetown is favorite summer getaway

TRANSPORTATION
85.7% own at least one motor vehicle
12.9% lease at least 1 motor vehicle

Reader statistics are from The Media Audit

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