Ads Aim Marketing at Gay Audience: Moving Past “Gay Vague”

By Pierre Tardif June 18, 2012

Categories: Big Gay News, Top Headlines

The Denver Post reports that the June JC Penney catalog caused a stir by featuring a pair of gay dads playing with their kids in a Fathers Day ad. But JC Penney isn’t alone in seeing the gay audience as ripe for business: Marriott International, Allstate Insurance and American Airlines last week announced new marketing campaigns aimed at the gay, lesbian, bisexual and transgender (GLBT) audience.

Read the full story from The Denver Post

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