A realtor is many things: an investment analyst, a sales dynamo, and an expert in government deals and how to get them. With all those skills imperative, one easily can forget the biggest requirement of all—to be a great communicator.
Dean Eichaker, who has spent the past 15 years as a realtor in the Twin Cities, feels he owes much of his success to his communications major in college: “A lot of my clients have told me that what they appreciate most about what I do is my listening skills, and being able to sit back and listen to their needs.”
Finding a realtor who communicates well can save clients critical time in the cutthroat real estate market. With clear needs and goals in mind, a realtor can narrow down the list of potential properties to visit. In keeping with that philosophy, Eichaker previews as many properties as he possibly can for his clients.
“I’m so shocked when I hear about realtors who don’t preview, or who preview only by price point,” Eichaker says. “That’s not who I am. I have to make sure my clients’ time is really well-respected, so every time we go to a house, I know what it’s going to look like on the inside.”
That kind of dedication is what keeps Eichaker’s business strong with referrals and repeat business. It is also what keeps his current buyers and sellers happy—a difficult thing to do these days.
As Eichaker explains, “What I’m finding is that it takes more work. Every transaction is a little bit tougher, but you can put some great things together, and people are getting some incredible deals.”
For sellers especially, a little extra effort really can make a big difference.
According to Eichaker, “You either have to take a hit on price, or make sure when it goes on the market that it’s in really great shape. You have to be really conscious of what else is around you for sale.”
Thankfully, Eichaker has a true eye for getting a home in perfect selling condition.
As Eichaker puts it, “I like walking through the different floor plans—what’s right with the property, and what needs to be improved. They’re like little gems to me, and I love polishing them, because any house has the potential to become something very special.”
More information about Eichaker is available at www.deaneichaker.com. He is also is a regular fixture at Pride, having had a booth there for the past 10 years.
Name of Company: Coldwell Banker Burnet
Year Founded: 1973
President/CEO: Robin Petersen
Number of employees in local office: 250-265
Phone: (612) 924-4359
Web site: www.deaneichaker.com