91.2% purchase from a business because it advertises in LAVENDER
84.4% recommend LAVENDER advertisers to others
64.7% consider purchasing from our advertisers even if the price is higher
27.1% of LAVENDER readers make $100,000 or more
10.2% of Lavender readers make $200K or more
71.2% of Lavender readers have one or more degrees
45.5% of Lavender readers who own a home plan to remodel
33.4% of Lavender readers own a home valued at $300,000-$999,999
Source: The Media Audit’s independent survey of Minneapolis St. Paul media
According to new data and analysis, Washington, DC-based Witeck Communications, a strategic public relations and marketing communications firm, estimates that America’s GLBT buying power is now almost 1 trillion dollars.
Lavender’s BigGayNews.com has more than 84,000 followers on Twitter.
83.3% of Lavender readers do not have children, so they have the disposable income to spend on themselves, and that’s doubly true for same-sex couples with no children.
Lavender readers have been supporting Lavender advertisers since June 1995.