1. Disposable Income: Lavender readers have an average household income of $80,233, consistently among the highest of any Twin Cities media. Because only 16.7% of Lavender readers have children, fewer dollars need to be allocated towards college funds, children’s activities, etc., and therefore can be used towards what many would consider to be luxury purchases.
2. Available Time: Again, since fewer Lavender households have children, readers can invest more time to dining out, travel, theatre, etc.
3. Loyalty: A whopping 91.2% of Lavender readers will purchase from a business because it advertises in Lavender, and 84.4% recommend Lavender advertisers to others. Lavender readers go out of their way to support businesses, organizations, and events that reach out to their community.
4. Niche Marketing: While the GLBT community may read mainstream publications, a dismal amount of their content speaks directly to GLBT readers. When you place your ad in Lavender, the first statement you’ve made is acknowledging your business is comfortable doing business with our readers. Likewise, our readers know they can feel comfortable doing business with you.
5. Getting The Word Out: While many publications are quickly recycled, Lavender has a prolonged shelf life. The GLBT community uses Lavender as a resource, and many readers will continue to reference the publication until the next issue is published. This helps give your advertising the exposure you seek.
6. What Others Say: Don’t just take our word for it. The Media Audit, an independent survey, ranks Lavender as one of the most effective Twin Cities publications for reaching affluent consumers.
7. Hip, Hot And Cool: Whether it’s fashion, technology, interior design, haute cuisine, or the hot new vehicle, the GLBT community has a track record of embracing what’s new and hip. Just as importantly, they have the income to afford your quality products and services.
8. Audited Distribution: Lavender’s circulation is independently audited by Audit Bureau of Circulations, the same company that audits Time and Newsweek. This gives you, the advertiser, the assurance that your advertising is being seen by Lavender’s savvy readership.
9. Return On Investment (ROI): Multiple studies have demonstrated that allocating more money to magazine’s in the media mix improves marketing and advertising ROI across a broad range of product categories.
10. Customer Service: The staff at Lavender is committed to producing high-quality publications, providing cutting-edge ad design services, and giving our clients first-class service.
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