Lavender consumers have an average household income: $97,464
91.2% purchase from a business because it advertises in Lavender
64.7% consider purchasing from our advertisers even if the price is higher
84.4% recommend Lavender advertisers to others
Household
59.1% male readers
40.9% female readers
Average age of 42
16.7% have children
56.9% have a pet
Income
Average household income: $97,464
27.3% of households earn above $150,000
Technology
Add 91.3% own a computer
85.6% purchased a major electronics item in the last 12 months
Make online purchases
Home & Yard
Home owners: 76%
Home value: $347,973
76.1% purchased furniture or household appliances in last 12 months
39.2% made a major home improvement: landscaping, remodel
Finance & Investments
88.3% have a major credit card
Have a home equity line of credit
64.6% contribute to an IRA or 401K
56.2% own stocks, bonds or mutual funds
Drinking & Dining
Dine out an average of 5.19 times per week
Go to bars and clubs an average of 4.34 times per month
80.7% consume alcoholic beverages at least once per week.
63.8% drink wine
Health & Fitness
66.9% exercise at least twice per week
24.7% smoke cigarettes
Arts & Entertainment
Attend a movie an average of 2.93 times per month
Attend a theatre or dance performance an average of 2.79 times per month
80.2% attended a theatre or dance performance in the last 12 months
73.8% attended a concert in the last 12 months
93.4% purchased a CD in the last 12 months
87.9% purchased a DVD in the last 12 months
Apparel & Accessories
73.1% spent 500 or more on spa, hair care, and/or massage services in last 12 months
65.4% spent $500 or more on apparel and/or shoes in last 12 months
46.8% purchased jewelry in last 12 months
Travel
76.2% made a round-trip flight in last 12 months
31.7% plan to take a cruise in the next 3 years
Duluth is favorite weekend getaway
Palm Springs is favorite winter getaway
Provincetown is favorite summer getaway
Transportation
85.7% own at least one motor vehicle
12.9% lease at least 1 motor vehicle
Reader statistics are from The Media Audit and Lavender Reader Survey, and 2008 FAB 50 Poll
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